Client
Daily Dog Fight
Year
2023 - Ongoing
Score of work
App Design
Web App

Enhancing the Golfing Experience: Daily Dogfights Mobile App Development

Daily Dogfights is a cutting-edge mobile app with a perfect blend of precision, strategy, and pure fun. Designed for seasoned golfing pro or budding enthusiasts, the app caters to players of all levels, ensuring an unparalleled golfing experience.

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The Challenge
Target Audience

The founder of Daily Dogfights had previously worked with a mobile development shop that failed to meet their expectations. The app required a deep understanding of the intricacies of golf game logic and a sophisticated UI/UX to satisfy the needs of both casual players and professional golfers.

Our challenge was clear
Complex Scoring Logic
Managing the complexities of different golf game formats and ensuring accurate calculations.
UI/UX Shortcomings
Creating an immersive, enjoyable experience while eliminating cumbersome paper scorecards.
Website Overhaul
Ensuring a seamless transition to a new web platform that founders could easily update. Our Approach: The Nimi
Crafting an Intuitive Golfing App Experience
Crafting an Intuitive Golfing App Experience
The Nimi Solution
In-House App and Web Design
To meet these challenges, we approached the design holistically:
Complete Workflow Redesign
Complete Workflow Redesign: Our designers reimagined the entire user flow, simplifying the experience for golfers. From the moment a user opens the app to the final calculation of scores, the journey is intuitive, engaging, and frictionless.
Backend Complexity Simplified
The complexity of the golf logic was pushed to backend APIs, allowing the app to deliver accurate score calculations without overwhelming the user.
Web Revamp
We migrated the Daily Dogfights website to Webflow, ensuring the founders had the flexibility to make updates as the app continued to evolve.
Payments & Payouts 
We integrated popular payment peer-to-peer platforms such as Cash App, Venmo, PayPal and Apple Pay so that golfers can settle payments at the end of games. We wrapped the payment and payout functionality within the game experience so that any time the golfers know what they won, what they owe, across all the games they've played.
Tone & Style
In-House App and Web Design
To meet these challenges, we approached the design holistically:
Bold, empowering, and witty, while maintaining professionalism.
Use of quirky hand-drawn elements to give a personal, artisanal feel.
Payments & Payouts 
We integrated popular payment peer-to-peer platforms such as Cash App, Venmo, PayPal and Apple Pay so that golfers can settle payments at the end of games. We wrapped the payment and payout functionality within the game experience so that any time the golfers know what they won, what they owe, across all the games they've played.
User Experience
In-House App and Web Design
To meet these challenges, we approached the design holistically:
Simple navigation that focuses on core actions: booking fittings and exploring collections.
Prioritize mobile optimization, ensuring an easy booking experience and smooth browsing for users on all devices.
Payments & Payouts 
We integrated popular payment peer-to-peer platforms such as Cash App, Venmo, PayPal and Apple Pay so that golfers can settle payments at the end of games. We wrapped the payment and payout functionality within the game experience so that any time the golfers know what they won, what they owe, across all the games they've played.
Design Inspirations:
In-House App and Web Design
To meet these challenges, we approached the design holistically:
Vintage fashion influences with a modern, minimalist twist.
Hand-drawn illustrations to evoke a sense of craft and attention to detail.
Payments & Payouts 
We integrated popular payment peer-to-peer platforms such as Cash App, Venmo, PayPal and Apple Pay so that golfers can settle payments at the end of games. We wrapped the payment and payout functionality within the game experience so that any time the golfers know what they won, what they owe, across all the games they've played.
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Immersive Gameplay Experience
We designed an immersive user experience for four game types — Wolf, Nassau, Round Robin, and Skins. Our team integrated  GHIN APIs to deliver real-time data on golf course layouts, handicaps, and game performance, allowing users to see their progress and location on the course.
Real-Time Scorecard System
Our redesigned scorecard feature eliminates the need for paper scorekeeping. With real-time updates, users can track their scores effortlessly. We ensured the UI was clean, with minimal distractions, allowing users to focus on the game and enjoy their experience with friends.
Key Features and Achievements
Simplicity in Complexity
We took a sophisticated game format and built a clean, easy-to-use interface, handling backend calculations without sacrificing the front-end user experience.
API Integration
Seamless integration with GHIN APIs for accurate course and player data, giving golfers real-time insights.
Paperless Innovation
Golfers can now enjoy a game without the hassle of traditional scorekeeping, thanks to our real-time, automated scorecard feature.

Testimonials

Client success story

"When we first started working with Nimi, we were not very confident that they would be able to meet our high expectations. Through our partnership with Dilip and the Nimi team, not only did the team put the effort to learn how all the golf games work, they also started making design and product decisions that showed a shared understanding of the golfer experience. The team was very hard-working, and we valued their product advisory and the energy they invested to make this product perfect on launch day. We are glad we took a bet on them as a partner and continue to work with them to this day."

Nimi - clients
Steven Kravit
Chief Technology Officer

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