Nimi Website

Client

Drive Wealth

Year

2022 - 2023

Score of work

Web App

Transforming Developer Experiences: A FinTech API Revolution

The project revolves around helping DriveWealth, a company needing to transition from a traditional enterprise sales model to one that better catered to developers and fintech alternatives. Nimi provided innovative solutions to enhance the developer experience through self-service onboarding, simplified developer documentation, an efficient developer dashboard, and a focus on API-first development.

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The Challenge

Target Audience

The DriveWealth executive team approached our founder Dilip Ramachandran with a problem. They were so used to selling their product in an enterprise sales motion and needed to understand how they compared to developer-friendly alternatives like Alpaca. They were looking for a partner who could do a competitive bake-off and come up with a product strategy to update the APIs, documentation and the developer experience and then execute on it.

Our challenge was clear

Revolutionizing FinTech

The Nimi Solution

Self-Service Onboarding

Nimi streamlined the onboarding process by developing a tool that allowed developers to create a customized sandbox within minutes, enabling faster testing and integration without human assistance.

Developer Documentation

Despite existing thorough documentation, new developers found it challenging to navigate. Nimi partnered with a technical writer to restructure it into four actionable and simplified sections, making it easier for developers to use.

Developer Dashboard

With more developers now building products independently, Nimi designed and delivered a developer dashboard that provided tools for accessing cycle keys, SQS management, and sample sandbox data.

API-First Development

Nimi advised on API design and development, ensuring best practices were followed. They also migrated the API library to Stoplight.io, encouraging a design-first approach in API development.

Tone & Style

Bold, empowering, and witty, while maintaining professionalism.

Use of quirky hand-drawn elements to give a personal, artisanal feel.

API-First Development

Nimi advised on API design and development, ensuring best practices were followed. They also migrated the API library to Stoplight.io, encouraging a design-first approach in API development.

User Experience

Simple navigation that focuses on core actions: booking fittings and exploring collections.

Prioritize mobile optimization, ensuring an easy booking experience and smooth browsing for users on all devices.

API-First Development

Nimi advised on API design and development, ensuring best practices were followed. They also migrated the API library to Stoplight.io, encouraging a design-first approach in API development.

Design Inspirations:

Vintage fashion influences with a modern, minimalist twist.

Hand-drawn illustrations to evoke a sense of craft and attention to detail.

API-First Development

Nimi advised on API design and development, ensuring best practices were followed. They also migrated the API library to Stoplight.io, encouraging a design-first approach in API development.

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Immersive Gameplay Experience

We designed an immersive user experience for four game types — Wolf, Nassau, Round Robin, and Skins. Our team integrated GHIN APIs to deliver real-time data on golf course layouts, handicaps, and game performance, allowing users to see their progress and location on the course.

Real-Time Scorecard System

Our redesigned scorecard feature eliminates the need for paper scorekeeping. With real-time updates, users can track their scores effortlessly. We ensured the UI was clean, with minimal distractions, allowing users to focus on the game and enjoy their experience with friends.

Design and User Experience

UI Overview

The platform’s interface is designed with simplicity and functionality in mind. A clean, grid-based layout ensures information is easy to navigate, while clear headings and descriptive icons provide visual clarity.

Visual Hierarchy

The project employs strong visual hierarchy to guide users through the content seamlessly, with a focus on critical features such as product creation, API integration, and compliance.

Illustrations and Icons

Custom illustrations paired with concise descriptions help users quickly understand Bond’s key benefits, reducing complexity for the target audience.

Color Scheme and Typography

A modern and inviting color palette of purples and oranges creates a professional yet approachable aesthetic, while legible typography ensures readability across all devices.

Testimonials

Client success story

"Dilip and the Nimi team were phenomenal contributors to helping us define, build, and deliver on our strategy to improve upon the developer experience. Dilip’s background in building fintech products consumed by developers was instrumental in helping us understand the competitive landscape and the absolute musts when executing our strategy. The engineering team took immediate ownership of requirements, and took the initiative to take the stories provided to them one step further. They worked quickly and intuitively to release numerous projects on schedule, and always kept our team up-to-date on blockers and progress."

Joey Sudia

Product Lead Developer Platform

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Transforming Developer Experiences: A FinTech API Revolution

Testimonials

Client success story

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