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User Experience
Echelon is a capital allocation platform designed for product and finance leaders. Through the platform, users can add and prioritize initiatives and through team collaboration determine the ROI and financial cost to the organization.
UI/UX Design
Web Application Development
The Challenge
Echelon was the brainchild of our founder Dilip Ramachandran. During his time as a product leader at Bond and Marqeta, he found that finance teams didn't quite understand the value of product initiatives. He believed that if there were a product like Echelon that automated all the work he put in spreadsheets and slides, this would increase transparency and the ability to do these activities more frequently.
The Nimi Solution

Plan

The first step of Echelon is to create a mission, vision and strategy. Through this process the board and executive stakeholders can find alignment in what initiatives are most important to the organization and categorize them in groups - called strategic themes.

Organization

Once all the initiatives are categorized, they can be assigned to existing and new team members. These team members are associated with each other to create an organizational hierarchy. By visualizing the hierarchy, the product team can identify both gaps and misbalance between different teams and functions.

ROI

Using the organizational chart and the priority and value of initiatives, Echelon automatically calculates ROI for initiatives. By analyzing these ROI charts, the product team can determine which initiatives need more support and which ones need less support and using this analytics-based approach can secure the necessary funding from the stakeholder in finance.

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