Nimi Website

Client

Echelon

Year

2022 - 2024

Scope of work

Web App

Optimizing Strategic Initiative Alignment for Business Growth

Echelon is a capital allocation platform designed for product and finance leaders, helping them prioritize and manage organizational initiatives. The platform supports team collaboration and calculates ROI for each initiative, providing transparency and strategic alignment.

View live website →

The Challenge

Target Audience

Echelon was created by Dilip Ramachandran, who observed that finance teams often struggled to understand the value of product initiatives. His goal was to streamline these efforts and increase transparency through a tool like Echelon, which automates the manual tasks he had previously managed in spreadsheets and slides.

Our challenge was clear

Strategic Initiative Optimization

The Nimi Solution

Planning clearly

The first step is to establish a clear mission, vision, and strategy. This ensures that stakeholders can align their efforts toward the organization's most critical initiatives, which are categorized into strategic themes.

Organization

Initiatives are categorized and assigned to teams, creating an organizational hierarchy. This helps the product team identify any gaps or imbalances between departments.

calculates the ROI

Echelon calculates the ROI for each initiative using analytics. By evaluating these ROI metrics, the finance team can make data-driven decisions on where to allocate resources, ensuring optimal funding for key initiatives.

Tone & Style

Bold, empowering, and witty, while maintaining professionalism.

Use of quirky hand-drawn elements to give a personal, artisanal feel.

User Experience

Simple navigation that focuses on core actions: booking fittings and exploring collections.

Prioritize mobile optimization, ensuring an easy booking experience and smooth browsing for users on all devices.

Design Inspirations:

Vintage fashion influences with a modern, minimalist twist.

Hand-drawn illustrations to evoke a sense of craft and attention to detail.

Book a Call with Nimi →

Immersive Gameplay Experience

We designed an immersive user experience for four game types — Wolf, Nassau, Round Robin, and Skins. Our team integrated GHIN APIs to deliver real-time data on golf course layouts, handicaps, and game performance, allowing users to see their progress and location on the course.

Real-Time Scorecard System

Our redesigned scorecard feature eliminates the need for paper scorekeeping. With real-time updates, users can track their scores effortlessly. We ensured the UI was clean, with minimal distractions, allowing users to focus on the game and enjoy their experience with friends.

Testimonials

Client success story

"Dilip and the Nimi team were phenomenal contributors to helping us define, build, and deliver on our strategy to improve upon the developer experience. Dilip’s background in building fintech products consumed by developers was instrumental in helping us understand the competitive landscape and the absolute musts when executing our strategy. The engineering team took immediate ownership of requirements, and took the initiative to take the stories provided to them one step further. They worked quickly and intuitively to release numerous projects on schedule, and always kept our team up-to-date on blockers and progress."

Joey Sudia

Product Lead Developer Platform

Ready to Turn Your App Vision into Reality?

Partner with a team of skilled experts to bring your app ideas to life. From concept to launch, we deliver robust apps with cutting-edge features, fully tailored to your business needs.

Let’s build something exceptional together.

Book a Call with Nimi

Optimizing Strategic Initiative Alignment for Business Growth

Testimonials

Client success story

Ready to Turn Your App Vision into Reality?

Headquarters

Follow Us

Headquarters

Headquarters